Banner stands are an inexpensive, impressive part of a considered branding / marketing plan.
Challenge: You have 1-2 seconds to draw the attention of prospective consumers or clients with a banner stand.
Grabbing attention and favourable brand impression should be the primary goal of a banner stand.
Design Elements
- when you have an instant to grab attention, a single easily identified image or message is critical.
- once attention’s been attracted, brand association should be established.
- keep the message simple.
- provide clear ways to learn more.
Design and Branding as part of a considered marketing program
Develop and repeat a theme, a template. Your presentation will be consistent, your brand will be easily recognized and you’ll save on design expense. Carry your brand through all of your materials, your brochures, your business cards, and your website.