The client in this project, Falcon Railings Calgary, required a flyer program to gain the interest of interior designers. Every design project presents challenges – challenges we were able to identify and find solutions for using the client’s railing systems.

The Design Solution Series was our suggestion to the client: a monthly print and email flyer program focusing on a unique challenge and solution.

The flyer layout is a template. The header and footer remained graphically constant, as did the Challenge – Solution theme. As the program moved forward, designers came quickly to recognize the format thus reinforcing the Branding message of the client.

The flyer campaign served an additional purpose: collected in a binder, it became a presentation portfolio for prospective new designer clients – I refer to this as multi-purposing your advertising spend.